Privacy policy

Last updated 14 June 2018, in accordance with the requirements of the General Data Protection Regulation (GDPR).

Lane4 is a UK-based HR consultancy specializing in human performance and organisational change.

This privacy policy (“Policy”) sets out how Lane4 Management Group Ltd, registered in England and Wales, No. 277 6199, use and protects any information that you provide when using our website or engaging with our services. Lane4 Management Group Ltd (“Lane4”, “we”, “our” or “us”) are committed to protecting your privacy and we comply with the Data Protection laws applicable to the UK.

Lane4 is registered with the Information Commissioner’s Office (ICO) as a data controller, registration number: ZA081906.

Our approach to privacy

Lane4 places a high priority on safeguarding confidential information and processing personal data in an ethical manner, and we take our responsibility for the security of customer and employee data very seriously. To help us continue to achieve this, we have embedded privacy by design and by default within our operating procedures and service delivery. This means that privacy and data protection is taken into consideration and implemented in the design and delivery of our business services, marketing functions, IT systems and overall business practices so that our clients, employees and service users’ right to data privacy and data protection is our default position when processing data.

This ensures that no additional actions are required by you to ensure your privacy is honoured and protected. It also means we will not share your data with third parties for marketing purposes and will only do so when necessary to provide a business service you have requested, or if legally obligated to do so.

In order to carry out other business functions and to deliver our services, we rely on the following lawful conditions for processing personal data:

  • Consent – the individual has given their Consent to the processing of their Personal Data.
  • Contractual – processing of Personal Data is necessary for the performance of a contract to which the individual is a party or for Lane4 to take pre-contractual steps at the request of the individual.
  • Legal Obligation – processing of Personal Data is necessary for compliance with a legal obligation to which Lane4 is subject.
  • Legitimate Interests – processing is necessary under the Legitimate Interests of the Lane4 or an associated third party, unless these interests are overridden by the individual’s interests or fundamental rights.

We will be clear and transparent with you about which lawful basis is used when processing your personal data.

Collecting personal data

In order to deliver our services and to carry out necessary business functions, we may collect certain personal data from you in a variety of ways, such as, through our website, via email, an online portal, or verbally. These details may include (where applicable), names, contact information and basic employment details. Depending on the service we are delivering to you or your company, we may also ask for more detailed information about your employment such as the department or team you work in, your length of employment and professional performance goals. When receiving coaching from Lane4, information considered sensitive may emerge during the course of discussions with your Lane4 coach. These relationships are bound by strict confidence, and any notes collated by your Lane4 coach are treated accordingly.

Personal data we obtain is collected in a few key ways:

  • Data disclosed by the individual
  • Data disclosed by an authorised third party (i.e. employer) on the individual’s behalf
  • Data obtained from linked system or database
  • Data generated through user interaction with systems/services

Where your data is provided to us by an authorised third party such as your employer (i.e. in the form of course delegate lists), it is the third party’s responsibility to ensure they have the correct lawful basis in place to share this data with Lane4.

The purposes of processing personal data

Your data may be used for a number of purposes including, but not limited to: to provide all the elements of the learning & development services we have been contracted to provide by yourself or your employers contacting you in the event of a workshop time change or cancellation, to assess the quality of our services, administrative activities, crime prevention/detection (i.e. fraud), legal obligations of the business, statistical and marketing analysis, customer surveys, customer relations communications and offering you services and products we believe may interest you.

You will always be told what we intend to do with any personal data we collect from you, however the principal reasons are to:

  • support the delivery of contracted services and products, or
  • achieve our marketing and sales strategies.

More specifically, these may take the form of the below likely scenarios:

Individuals engaged with a Lane4 service as part of a development programme we are contracted to deliver.

When taking part in a service (e.g. diagnostic, survey, workshop) as part of a programme we are contracted to deliver, the information you provide will only be used for the stated purposes and/or those you consented to. This may include product research & development, administrative and legal purposes, statistical analysis, systems testing, or service maintenance and development. In this scenario, we would be relying on contractual necessity as the primary legal basis for processing personal data. The personal data you provide here will either be anonymised or deleted after 2 years.

We may need to provide your personal data to an Approved Practitioner (an associate or independent practitioner authorised to deliver Lane4 solutions), or a Client Practitioner (a colleague in your organisation authorised to deliver Lane4 solutions) if you are enrolled on a programme delivered by either party for learning & development. Please see the section titled “cross-border transfers of personal data” for more information on when it may be necessary to transfer your data to another country or out of the EEA.

User interactions with online services and resources such as our website, webinar registrations, or downloading white papers.

We may collect information to better understand how visitors use our website and interact with our marketing content, so we can offer timely and relevant information. When using our website to register for a webinar, or download a white paper, your data may be used for the following:

  • For our own internal records.
  • To improve the products and services we provide.
  • To contact you in response to a specific enquiry.
  • To customise our website for user needs and preferences.
  • To send you promotional emails about products, services, offers and other things we think might be relevant to you.
  • To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
  • To contact you via email, telephone or mail for market research reasons.

In this scenario, we would be relying on legitimate interests and where required, consent, as the primary legal bases for processing personal data. Lane4 will only keep data for as long as is necessary to meet these purposes. We will never share, sell, or rent individual personal information to an external party without your advance permission, or unless ordered by a court of law. The personal data you provide to us is only available to relevant employees and contracted service providers. If required by law, Lane4 may disclose data to government and/or enforcement agencies.

If we intend to use your data for a new purpose outside of those detailed in this Policy, this policy will be updated to keep you informed of the same; should consent be required from affected individuals, then it will be sought. Lane4 will never supply your data to third parties for marketing purposes.

Cross-border transfers of personal data

If you are based in the UK/EEA, Lane4 will not ordinarily transfer your data outside of the EEA. In some cases, however, it may be necessary to do so for example if as part of a 360 survey where you are part of an international organisation and your team is based in multiple countries. In these instances, we may need to share data with your line manager who may be located outside of the EEA, or with an Approved Practitioner to deliver our services to you if you are located outside of the EEA.

Where it is necessary to transfer your data outside of the EEA in the delivery of services to meet our contractual requirements to you, we will ensure an adequate level of protection is in place to safeguard your data. We understand that some countries may not have data privacy laws as strong as those in force in the UK, however we will ensure that the data protection standards employed in the UK are observed by our delivery partners with whom we need to share information in all of the countries they operate. International recipients will be required to demonstrate compliance and adhere to defined protocols via a Data Processor Agreement, Code of Conduct, and/or a relevant recognised data protection or security certification. These safeguards are intended to ensure that, post-transfer, your data is subject to security measures no less rigorous than those required by data protection legislation in force in the UK.

In some instances, we may seek authorisation from the Information Commissioner’s Office (ICO) prior to a cross-border data transfer.

Keeping personal data secure

Our website and online services are protected by firewalls and we have implemented security policies, rules and technical measures to protect the data in our control.  These security measures are designed to prevent unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss.

Any information you provide us with when using our services is stored centrally on secure cloud-based systems. Direct access to these databases are restricted to authorised personnel and their appointed agents only. We have taken every reasonable step to ensure that your personal data is held securely at all times, and that access to these are closely monitored. We use security measures to protect against the loss, misuse and alteration of data within our systems.

Please be aware however, that no internet or email transmission is ever fully secure or error free. You should take special care in deciding what personal data you send to us via email and keep this in mind when disclosing any personal data to us via the internet.

Controlling your personal data

Any personal data we collect from you or we generate as a result of your interaction with our systems and services belongs to you. Under the data protection laws in the UK you therefore have the right to know if your data is being processed, why and for how long. This will include details of what categories of data we process (e.g. storing your name and contact details in a CRM system), whether your data has been disclosed to third parties and their identities, and how to raise a complaint with the Information Commissioner’s Office (ICO).

In addition to your right of access to data we process, Lane4 will uphold other rights afforded to you under the applicable data protection laws in the UK, namely:

  • the right to request that errors in your personal data processed by (or on behalf of) Lane4 is amended or corrected;
  • the right to erasure of your personal data if those data are no longer needed for their original purpose, or where the processing is based on consent and you withdraw that consent (and no other lawful basis for the processing exists);
  • the right to restrict processing where the relevant personal data either cannot be deleted (e.g. because the data are required for the purposes of exercising or defending legal claims) or where you do not wish to have the data deleted;
  • the right to object to processing carried out for the purposes of direct marketing, where processing is likely to cause or is causing damage or distress, or where you may be evaluated or subject to decisions on the basis of automated processing;
  • the right to request a copy of the personal data you have provided to us for yourself, or for it to be transferred to another organisation, if the processing was based on consent, the provision of business services under a contract, or processing carried out by automated means.

If you believe that any information we are holding about you is incorrect or incomplete or wish to exercise any of your rights in relation to your personal data, please click here to download the Subject Access Request form. We aim to respond promptly to any requests. However, please note that depending on the complexity and scope of your request, it may take up to 30 days for us to provide you with an adequate response.

You can also contact to query any aspect of our data processing activities if you have completed (or are about to complete) a diagnostic or psychometric survey with us.

In line with EU data protection regulations, if you are an EU citizen, you can contact our EU Data Representative here:

Data Breach

We have in place a procedure if a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed in connection with the provision of a public electronic communications service occurs. We will assess the scope and impact of the breach. Based on the assessment of the likely risks to individuals, we will notify the individuals and/or their connected organisations that a data breach has occurred where this may result in a significant risk to the rights and freedoms of individuals, or where we may be in breach of a contractual obligation. Any such notification to individuals will be carried out as soon as reasonably possible and will include information on the nature of the breach, the name and contact details of our Data Protection Officer, the likely consequences of the breach, measures taken or proposed by Lane4 to address it, and recommendations for affected individuals to mitigate any potential adverse effects. Such individuals will also be provided advice on how to make a complaint to the ICO.

If, due to the nature of the breach that Lane4 is required to inform the ICO, we will do so within 72 hours of becoming aware of the essential facts of the breach. Such notification must include at least: your name and contact details; the date and time of the breach (or an estimate); the date and time we detected it; basic information about the type of breach; and basic information about the personal data concerned.

You may also contact the ICO directly if you have a serious concern about how your data was handled via the following link:

Who has access to your personal data?

The data we collect about you is generally accessed only by authorised Lane4 employees for legitimate business purposes and providing services as part of a contract. However:

  • If we merge with or are acquired by another business or company in the future, (or are in meaningful discussions about such a possibility) we may share your personal data with the (prospective) new owners of the business or company.
  • If we work with partners or contractors, they may have limited access to your personal data but only so much to do their job.

If for example, a delegate has completed a talent management or personality diagnostic, the profile produced from this data will only be provided to the delegate and will not be shared with anyone else without their prior consent. If the delegate attends a Lane4 workshop, we would not share his or her profile with a group of their peers. During a workshop, an individual may be invited by the Lane4 accredited facilitator leading the session to share some information from their profile with the group, however this is their personal choice and done at their own discretion.

The following outlines who has access to your personal data, and under what circumstances:

  • Lane4 employee consultants and other staff who are involved in arranging and delivering the services you request (where privacy is legally covered under their contract of employment);
  • An Associate/Approved Practitioner who is contracted by Lane4 to provide services to you on our behalf, and therefore bound under terms within their contract relating to confidentiality and privacy that is to the same standard and level as Lane4 employees; or
  • A Client Practitioner. That is a person who is employed by the client company and authorised to deliver Lane4 solutions. Lane4 provides clear guidance on privacy requirements that is to the same standard expected of Lane4 employees in their management of personal data. That employee will also have a contract of employment that will address handling confidential information. Should the Client Practitioner allow any other member of staff employed by the customer to handle any personally identifiable information (e.g. a member of administration staff is allowed to access the Lane4 software and our online systems in order to produce the profiles) then again, that employee is bound by their normal terms of confidentiality in their contract of employment.

How long we hold data

It is Lane4’s practice that personal data is retained only for the appropriate period of time – neither too long nor too short. We have in place internal guidelines for employees on how long data should be retained detailed in a Data Retention policy. This specifies that we will need to keep certain information about employees, clients, suppliers and other individuals or organisations we interact with over the course of business to carry out certain business functions for up to 6 years to monitor and improve the quality of our service, for our records and to meet certain legal and compliance requirements.

In summary, client personal data will be held for as long as the individual or their employer is in receipt of services from Lane4, plus up to a maximum of 6 years. Where a client makes a specific request for their data to be deleted sooner and it does not conflict with any legal or compliance requirement to hold data for longer, we will honour the request. Employee personal data will be held for the duration of employment and then for 6 years after the last day of contractual employment. Employee contracts will be held for 6 years after last day of contractual employment.

Where data is held by third parties in support of the services we provide to you, the third parties are contractually bound to either delete data upon our request, delete data at the end of our supplier contract with them, or to anonymise data after 2 years of receipt.

While this section of the Privacy Policy summarises and clarifies parts of our Data Retention Policy, it does not supersede it. The time limits for certain items subject to legislation specified in detail in the Data Retention Policy remain in force, and we are happy to provide further information to you about this at your request.


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For more information, click here to see our Cookie Policy.

Links from our website

Our website may contain links to other websites. However, once you have used these links to leave our site, you should note that we do not have any control over the other websites and are not responsible for the privacy practices of such other websites.

If you submit personal data and other information to a website to which we link, we are not responsible for its protection and privacy. Always exercise caution when submitting data to websites. Read the site’s data protection and privacy policies fully.

Changes to the Privacy Policy

We keep our Privacy Policy under regular review and reserve the right to amend or modify this Policy from time to time. Such modification shall be effective immediately upon posting of the modified Policy on this website. Please ensure you regularly review the information posted on our website to obtain timely notice of such changes.

Your continued use and access of Lane4 services, including our website, will constitute your acceptance of any changes or revisions to this Privacy Policy.

If we make substantive changes to this Policy, we will announce it on our website to ensure that you are aware of the information we collect and how we use it at all times.

Contacting us

Lane4 has a designated Data Protection Officer and specific personnel tasked with data protection responsibilities in all service areas.

If you have any questions regarding this Policy, would like to request this policy is provided in another language, or wish to contact our Data Protection Officer, please get in touch by using the details below.

The Data Protection Officer
Lane4 Management Group Ltd
Saint-Cloud Way