Ewa says, “We were impressed by Lane4’s approach to our challenges and soon felt comfortable working with them. They quickly tapped into who we are as a marketing communications business, so that the resulting programme had practical relevance for our people across all disciplines.”
To avoid imposing a top-down framework, Lane4 undertook in-depth consultations with senior leaders and CEOs across the 9 UK agencies, exploring the strategic imperatives and future challenges that leaders in the business must be equipped to meet. Focus groups with employees followed to understand the audience for the development programme. Key clients were also interviewed on the likely evolution of their requirements.
The programme was a first for McCann Worldgroup in the UK market. To support current leaders in managing the new approach and rolling out the new development process, Lane4 created a ‘toolkit’. This provided a structured framework for identifying potential and holding meaningful conversations with employees around their development, with detailed information on talent management best practice.
Commenting on the programme, Ewa Priestley says, “Talented employees now feel recognised and supported. They appreciate the investment we are making in their development and are benefiting from consistent support to achieve their career ambitions. We’re seeing greater openness and a readiness to share business development opportunities as they build cross-agency networks and form trusting relationships across the group.”
